Article 1: How to make nail salon business booming and increase profits?

Keywords:Nail salon marketing, salon sanitation protocol, increase salon profit, professional nail sterilizer, sterilizer pouches.

Introduction: Why can’t you increase the price despite having excellent skills?
Pain point: Many nail salons are caught in a price war because customers cannot see the difference between $30 and $60.

Core logic: Half of the high prices paid by customers are for “peace of mind”. By demonstrating a transparent disinfection process, you can eliminate customers’ health concerns and achieve a premium.

Core solution: Implement the process of opening the “sealed sterilization bag” in front of the customer

How to operate:

Clean (manual+ultrasonic), soak in alcohol, disinfect and dry with ultraviolet light, and bag the sealed “nail tools” in the high-temperature sterilization cabinet. After the entire process, put them back into the “UV nail tool drying and disinfection cabinet”.

Place this machine in the same space as the customer for nail art operations. It’s best to do it on the nail salon or in a place where the client can see it.

When you need to use nail tools, go to the drying and disinfection cabinet of the nail tools that are currently working, and take out a set of high-temperature resistant nail tools. Then walk up to the customer and open it in person.

Also, the most important thing is to remind customers that this tool has just been taken out of the disinfection cabinet and is slightly warm. I need to take it out in advance and store it for a while to prevent burns.

At the same time, pay attention to purchasing high-temperature disinfection bags with clear labels. After disinfection, they can turn red by themselves or bags with clear labels. It’s really not possible, just after high-temperature disinfection. Stick a disinfected label on yourself.

If possible, wait until the tool cools down to around 40 degrees Celsius so that it comes into contact with the customer. There is a temperature difference of about 3 degrees between the two bodies.

Explanation: Why do we need to do this? The above points are discussed from the perspectives of vision, hearing, and touch. Interacting with customers in three aspects allows them to perceive your professionalism, dedication, and kindness from multiple dimensions.

Process description:

-Pre cleaning and drying: Emphasis must be placed on keeping the tools dry before placing them in the bag.

-Sealing and bagging: Use sterilized bags with temperature sensitive color changing stickers.

-Put it in the MRURAN professional disinfection cabinet: mention the importance of 254nm UVC to ensure thorough sterilization.

-Tearing open in front of the customer: This is a “ceremonial” action.

Why can this method increase profits? (The ROI Factor)
Increase the average customer price: Customers are willing to pay an additional Safety Fee for ‘medical grade hygiene’.

Improve repurchase rate: Once customers become accustomed to this hygiene standard, it will be difficult for them to go to small shops where tools are scattered and piled up.

Social media dissemination: The process of tearing open sterilization bags is a great short video material (ASMR) that can bring free traffic.

A 10-12L large capacity disinfection cabinet can handle 15-20 sets of tools at once.